SWOT ANALYSIS OF HEWLETT PACKARD (HP)

SWOT Analysis of Hewlett Packard (HP)

SWOT Analysis of Hewlett Packard (HP)

Introduction

Hewlett-Packard (HP) is a major supplier of personal systems, visualization, and printing products, technologies and solutions. The Corporation is one of the key players on PCs, servers, printers, storage solution and IT services sectors in particular. The active position in various segments of the market provides economies of scale for the company, but also enhances its ability captivating customer. Nevertheless, the decline in the late market, the company may have an impact on its performance in the immediate future (Burrows, 2006).

SWOT-analysis: strengths

Strong market position

Hewlett-Packard (HP) has a solid market position in most product segments it serves. The company leads the global PC market in terms of supply. The global server market, the company is a leader with more than 30% of the shares in 2008. In addition, the server segment of the server market, the company is a leader with a market share of 47% of deliveries in 2008, followed by HP with more than 26%. In addition, HP continues to lead the global world market for printers in 2008, with a market share of over 40% (McShane & Von Glinow, 2005). Strong market position in various segments of the market provides economies of scale for the company, but also increases its chances of winning the client.

Significant brand recognition

The company has a significant brand. In the HP brand is recognized by various rating and the rating agencies. For example, HP took a 12 on the list of top 100 Best Global Brands 2008 ranking by Interbrand, the international brand consultancy. HP brand was valued at $ 23,509 million, an increase of 6% compared to 2007 (McShane & Von Glinow, 2005).

Successful inorganic growth

HP has successfully grown in large transactions. Large company mergers and acquisitions in recent years include the Compaq Computer Corporation in 2002, Mercury Interactive in 2006, and Electronic Data Systems Corporation (EDS) (Burrows, 2006). These major acquisitions have enabled us to obtain the scale and expand its capabilities in related areas (McShane & Von Glinow, 2005).

Weaknesses

The absence of a significant presence in various segments of the market. The Company has no significant presence in various segments of the IT market than its main competitors. For example, companies that lack substantial portfolio of software products or consulting services to manage than its main competitors, including HP, EMC and Accenture, among other things, (Einhorn, 2007). In addition, ...