SWOT ANALYSIS OF KOHLER COMPANY

SWOT Analysis OF Kohler Company

SWOT Analysis of Kohler Company

Summary

Kohler to a 129-year-old company is strong in its traditions and the emphasis on quality and increase the level of gracious living for its customers. A SWOT analysis described in this paper to discuss the benefits the quality and loyalty of the employee; Weaknesses slow and limited tradition of customers possible to increase the division of the hospitality and sell on a wider range of customers, as well as threats - Porter's 5 forces. Through analysis of the conditions, the major powers Kohler emerge as a high quality, great design, history and traditions, as well as commitment to the kind of life for its customers.

Kohler Background

By Kohler is a global leader in plumbing and power systems, but also a variety of products and sells more than a dozen other brands than just Kohler. Some examples: Sterling, Hytec, Ann Sacks, Baker, Jacob Delafon, and Robern (Packard 2003). In the Kohler family of businesses extends from the kitchen and bath, engines, generators, furniture, cabinetry, interior tile and hospitality, such as golf courses, resorts, restaurants, resorts and hotels. In Kohler to the mission is to improve the living standards of the kind to everyone touched by Kohler products and services. This mission is carried out 20,000 employees worldwide, on six different continents.

Kohler was founded in 1873, John Michael Kohler to make iron and steel, agricultural tools. Ten years later, Kohler has created a horse trough and placed it in his catalog, indicating that the four legs may be added to create a bath. This was the first product that Plumbing Kohler originally created. Since then, Kohler has grown huge, but still a private, family company, John Michael Kohler's grandson, Herbert V. Kohler the company. Herbert V. Kohler 'with his wife and three children currently work for the Kohler (Lynda 2003).

SWOT-analysis

A SWOT analysis is used to analyze the situation or the company to make decisions and to assist in creating strategies. "Completing the SWOT analysis to identify ways to minimize the impact of weaknesses in your business while maximizing your strengths" (Pettigrew and Wilkinson 2006). SWOT stands for strengths, weaknesses, opportunities and threats. The following sections will identify each of these areas by Kohler

Strengths

If a consumer wants to buy a beautiful product that will last a long time, Kohler is the right choice. Kohler prices remain competitive in quality and craftsmanship of the final product. There are lower prices for products, but not with high quality products at Kohler. This is a strength Kohler - brand recognition and unsurpassed quality.

Another force at Kohler is an associate loyalty. Although it is difficult to scientifically measure employee turnover rate is extremely low for a company this size. Many employees work at the beginning of Kohler, and then continue until they retired. This is a rare phenomenon in the business over the past few decades. Of course, anyone with the name Kohler is dedicated to the company, but also supporters of a sense of loyalty ...