TABLET MARKET

A Case Study on Indian Tablet Market



A Case Study on Indian Tablet Market

Introduction

In this modern era, people are set to experience the most rapid advancements in the field of technology. One of these advancements is the emergence of Tablet Pc's, which has hit the IT industry with storm. Since its inception, the industry has seen a rapid growth in the sales of Tablet Pc's, which is due to the fact that the adaptability rate among the consumers is very high.

Apple is the innovator of this technology; with introducing the first ever tablet pc in the world, named as iPad. The current needs of consumers to connect with others on the go, along with real-time access to the high quality internet services has also lead to the rise in demand for the tablet pc's. It has also helped people to find a perfect solution for their mobile and computing needs.

Current Issues

India is one of the most dominant markets in the industry of information technology, today. This is the reason why tablet market has seen much potential in the Indian market. However, despite the rise of the Tablet Pc's in India and all across the globe, there exist certain issues related to the technology. These issues have been surfaced in both national as well as international levels.

National Issues

Every technology-based company in the world sees India as the most potential markets. All the tablet manufacturing giants of the world are focusing to sell their products in Indian market. However, there are certain issues which the tablet market needs to address. Firstly, India has seen too much of tablet pc's, that the demand and supply bridge has started to narrow to a greater extent. It's like raining tablets in the Indian market. International leaders such as Apple and Samsung have already registered their ...