TACO BELL

Taco Bell



Taco Bell

Question # 1

Taco Bell, which deals Mexican very quick nourishment like burritos and tacos, is to open a bistro at the Lakeside shopping centre in Essex in June this year. The string of links last attempted to set up itself in the UK in the late 1980s, unfastening shops in London and Birmingham which were subsequently shut in the 1990s. In the US the business claims to assist more than 35 million customers a week from more than 5,600 restaurants.

The unfastening of the Lakeside shop brands the first in a number of designed UK shop openings by Taco Bell, which is belongs to by US giant Yum!, the parent company of KFC and Pizza Hut. Further store openings are planned in UK retail parks and city locations over the coming year (Schlosser, 89). The UK is a very significant market for Taco Bell. This is a foremost step in our worldwide expansion, and Lakeside is just the start of our stimulating designs in this country. There's a gap in the quick-service market for a fresh new concept like ours, and I'm assured that our wide range of exciting new list pieces at unbeatable charges will prove very well liked over here. Taco Bell focuses in worth for cash meals and its pace of service.

PEST Analysis

Political factors

Taco bell is a subsidiary of Yum! Brands Inc, it is recognized as of the best Mexican fast food chains in the United States of America the political concerns in UK is bit precarious along with new governance. The Taco Bell boasts a Mexican-style list including tacos, burritos, gorditas, quesadillas, and nachos. It serves more than 2 million customers annually (Jango-Cohen, 10).

Economical Factor

Taco Bell suffered a number of losses and lost its goodwill when in November 2006 due to economic crunch, twenty two of its customers were hospitalized due to traces of E.coli bacteria. Likewise in February 2007, Taco Bell Manhattan was described to have rodents. The entire scenario was made public and was shown by the media which lead to closure of a number or Taco Bell's outlets all through the joined States.

Taco Bell faced huge protest from its workers during March 2005 specially when Coalition of Immokalee Workers boycott the Taco Bell for human rights (Strauss, 80).

Social

There exists extensive opportunities for market growth to expand in the new as well as penetrate in the currently existing market segments. New flavours and new recipes specially focused on more health friendly ingredients should be introduced by Taco Bell in its menus.

Technological

Fast food Industry as a whole faces some technological risks which are also a risk to the Taco Bell. Firstly this sector is highly labour intensive which increases the subjectivity involved in the delivery of services to the customers. Secondly the new researches and the raised awareness among the publics about the harmful health impacts of fast food consumption is a threat to Taco Bell's fast food menus (Howe, ...