Technology And Innovation Management

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Technology and Innovation Management: Kodak case

Technology and Innovation Management: Kodak case


The main purpose of this paper is to make an analysis on the case study of Kodak and the digital revolution. This case study describes that how Kodak has moved to the digital revolution. The case makes a description of the digital revolution of Kodak in order to bring modifications and advancement in its products. This paper discusses Kodak's strategies in traditional photography, and the reasons behind the success of the company. The paper also discusses the differences between traditional photography and digital imaging.

Evaluate Kodak's strategy in traditional photography. Why has the company been so successful throughout the history of the industry?

Kodak has been always famous for providing the quality services and innovative products (Astor, 2002). It has always renowned for giving the best quality products to customers. It has always strived towards gaining the competitive advantages and satisfying its customers. For the purpose of traditional photography, Kodak has evolved different strategies in terms of traditional photography. It brought innovations and modification in the traditional photography (Schilling, 2008). Kodak has a successful history in the industry. According to the officials of Kodak, the main reason behind the success of Kodak in the industry is its quality. Kodak has always strived towards providing the best qualities to its customers and brings innovations in its products.

2. Compare traditional photography to digital imaging. What are the main structural differences? Will digital imaging replace traditional imaging? How have value creation and value appropriation changed in digital photography relative to traditional photography?

The digital image consists of a defined set of points called pixels. The traditional image on sensitive material also consists of points or grains of metallic silver, the big difference is that, in traditional photography, the grains are irregular and are located ...
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