TELEVISION AND BOOKS INFLUENCE ON DEVELOPMENT OF OUR ATTITUDES

Television and Books Influence on Development of Our Attitudes

Television and Books Influence on Development of Our Attitudes

Introduction

Statistics display that there are couple of things which influence the human brain more than mass media (Churchill, Moschis, 1979). The recommendations of educators, parents and relations may drop on deafness ears, but the mass media influence retains us all spellbound! At this issue, it becomes essential to characterize mass media (Cooper, 1990).

Mass media may be characterized as any pattern of connection which is meted out to the persons at large, through the diverse types of communication. What modes of connection are we conversing about? Well there can be no static delineation for the passages of mass connection as they are expanding all the time. But any pattern of connection which is glimpsed and appreciated by a large mass of persons can be taken to signify mass connection or mass media channels (Cooper, 1990).

Why is mass media so appealing to people? Mass media retains a kind of mystique in the minds of the people. It is because the connection is conceived in such a way that it requests to a bigger demographic segment. The check of a good mass connection trading propel is to glimpse if it gets the persons talking. If it does, then not only does it signify that the advocating propel has been thriving, but the association in ascribe of the mass connection is furthermore getting promotion by the word-of-mouth channel (Churchill, Moschis, 1979).

Mass media are media, which can be utilized to broadcast and combine with a large number of audiences. Be it the pictorial notes of the early ages, or the high-technology media that are accessible today, one thing that we all acquiesce upon, is that mass media are an inseparable part of our lives. Entertainment and media habitually proceed hand in hand, but in supplement to the amusement, mass media furthermore stay to be an productive intermediate for connection, dissemination of data, advertising, marketing and in general, for expressing and distributing outlooks, attitudes and ideas. Mass media is a double-edged sword which entails that there are positive consequences of media as well as negative influences of media. Here are some of the distinct kinds of mass media:

Print Media: The publish media encompasses bulletins, magazines, brochures, newsletters, publications and even leaflets and pamphlets. Visual media like photography can furthermore be cited under this sub-head, since taking photographs is a significant mass media, which communicates by visual representations. Although, it is said that the electrical devices or new media have restored the publish media, there lives a most of assemblies who favor the publish media for diverse connection purposes. Public speaking and event organizing can furthermore be advised as a pattern of mass media.

Electronic Media: For numerous persons, it is unrealistic to envisage a life without their TV groups, be it the everyday report dose or even the lather operas (Gulas, McKeage, ...