TESCO SERVICES

Tesco Services

Abstract

In this research we will try to explore the notion of customer satisfaction and the influences on customers in a holistic context. The main focus of the research is the extension plans of Tesco. Moreover, the effect of the brand expansion is increased at length and the research has tried to gauge its overall effects on consumer behaviour and how consumers are influenced. Furthermore, the research analyzed the factors and risks associated with brand extension and this research will carry it out this analysis with reference to a cross sectional study on UK's Tesco.

Analyse and Evaluate the Quality of Service Which Tesco Provide

Introduction

Tesco is a leading food and grocery retailer. The company operates 4,811 stores in 14 countries worldwide. Tesco is running its services in UK and many other countries across United States of America and Asia. The company operates in a single segment, retail. However, Tesco's operations can be examined by the store formats operated by it: Express Metro, Superstore, Extra and Homeplus. The company has over 961 Express stores (up to 3,000 sq ft) offering fresh food at convenient locations. Tesco uses different channels to provide it customer with the quality services (Achenreiner & John, 2007, Pp.45-50). The following are the channel that Tesco uses.

Online shopping channels

Tesco.com and

Tesco Direct.

Tesco also provides its customer with other services like broad band internet connection and telecommunication serviced. Tesco offers telecommunication services with the help of 50-50 joint venture, and mobile company is also involved in this services. Financial services are another service that Tesco is providing to its customer (Achrol & Etzel, 2003). Tesco offers this service through Tesco bank; there is a variety of ranges their service like saving accounts and credit cards. The company also operates Dunnhumby which offers consumer insights; market-related research also supports the Tesco Clubcard. Dunnhumby provides these services to external clients. The future retains numerous, distinct scenarios for Tesco. The business has currently developed into a worldwide business. One of their likely future strategies could be dedicated to gathering a spectacular clientele service, as they have currently developed enough. Another likely strategy Tesco could take would be to extend their present crusade in growth. Eventually the business could set up an international command and monopoly over food and house pieces distribution. This would make it an unstoppable force as by this time they would have acquired out competing risks for example, Sainsbury's or other supermarkets and there would not be any other shops that would be adept to compete, particularly since Tesco has an online buying characteristic accessible to any individual with an Internet connection (Ackoff and Rivett, 2001, Pp. 85-98).

Research Design

The research strategy that I use in this research is case study, survey and explanatory methodology. The survey method is used as a common strategy in business and management as the customer belief is analyzed through self administered questionnaires. A questionnaire designed to gauge service quality in Tesco is appended at the end of this ...