The Clothing Retail

The Clothing Retail

Executive Summary

Overview of La-Farine

The La-Farine is an exclusive women's clothing boutique that caters to the urban women of today's world. The motive of La-Farine is to facilitate professional and working women who cannot spend proper time in keeping herself updated to the latest fashion. The La-Farine provides personal style services and style guidelines from the well-known people of the UK fashion industry. The customers are entertained not just with their desired clothing but with distinctive style assessment too. The La-Farine is owned by Mrs Katherine who carries a fashion designing background, the business is currently a sole proprietorship. The La-Farine caters stylish clothing for urban women of UK. It offers ready-to-wear designer and casual and contemporary dresses and accessories for women, La-Farine is the choice of those women who wants to enjoy boutique fashions. The services are tendered in such a way that urban women can easily avail them with respect to their busy lifestyle. The owner of La-Farine, Mrs Katherine carries not only a good background of the fashion designing but has planned to run her boutique business with her retail and marketing experience too. The management of the La-Farine comprises of a team of expertise that have complete knowledge about the world of design and fashion, retail merchandizing, legal contracts and retail accounting.

The Innovative and Unique Services Offered

The La-Farine does not merely aim to fulfil the clothing necessity of women but also guide them about the updated fashion trends and the style assessment. The La-Farine helps in educating women in context to the development of their distinctive styles. The boutique differs from the market in perspective of its services of personal shopping, style assessments and alteration. Personal appointments are been given to the customers so that they can place their explicit orders and can be guided about the right choice of dresses by the reputable fashion designers of the industry. The La-Farine will approach its customers through the help of the top fashion magazines, local papers and travel guides.

The Business Plan Structure

Business Name and Address:

The La-Farine

215 Oxford Street, Marylebone

London, W1D 1LA.

Proprietor's Name and Address:

Mrs Katherine

Harley Street, House No # 29-A, near Regent Park, U.K

Business Form:

The La-Farine is a fashionable clothing boutique for urban women intended to be opened in Oxford Street. Beautiful designer made dresses are the main services of the La-Farine. Along with designer dresses for women, it also facilitate with different designer fashion accessories such as handbags, stoles, wardrobe accessories, hangers, jewellery, gloves, hangers, belts and lingerie.

Business Activity:

The La-Farine offers a unique service of personal style assessment that helps the customers in determining appropriate styles of clothing according to their personalities. The women are phrased with words like modern, engaging or romantic defining their style. The customers are also provided with clothing tips and style icons that help them in understanding their elegant look. A traditional style studio is maintained where the women are guided regarding the style assessment. Each type of clothes is tagged with a corresponding clothing style name that defines ...