The Commercialization of the Chinese Media

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ABSTRACT

The study aims to study the commercialization of Chinese Media along with its evolution and development. In addition, the study aims to identify the commercialization of the western media, to develop an understanding of the differences in the two regions. The study also aims to focus on the current situation and the recent development in the Chinese media industry.

TABLE OF CONTENTS

ABSTRACTii

INTRODUCTION1

Problem1

Keywords1

Justification1

LITERATURE REVIEW1

Commercialization of Media1

Evolution of Media in China2

Commercialization of Chinese Media3

Creating a global TV channels and Internet sites4

Current Situation4

Television5

Network Media5

Multimedia Corporation6

Commercialization of Western Media6

METHODOLOGY7

Primary and Secondary8

Ethical Considerations9

REFERENCES11

The commercialization of the Chinese Media

INTRODUCTION

Problem

The problem statement of the research is to study the commercialization of the Chinese Media.

Keywords

Commercialization, China, Media, Evolution of Media, and Globalization of media.



Justification

The research will be significant in the identification of the factors, which result in the commercialization of media, along with the phases of commercialization. In addition, the research will be useful in analyzing the evolution and commercialization of Chinese media, and the commercialization of the western media.

LITERATURE REVIEW

Commercialization of Media

The commercialization of media refers to the structural and substantive changes in the media sphere, generated by the influence of factors in the information market. In the media industry, there is an increased focus on commercial success. It is a common belief that the media serve a particular market, while representatives of other socio-cultural models of media and journalism declare their orientation toward the citizen, public opinion, or individual reader.

In a market newspapers and magazines, broadcasting activities are increasingly becoming a branch of the information industry, which is fully subject to inherent business requirements and process, which are tied to the market needs, as well as standards of good management and marketing (Albarran, 2009). In the context of growing commercialization of media, deregulation of economic regulations of media activities, mainly through the market mechanism is crucial. That market pressure largely determines the priorities and the rules of the media operating in a competitive environment. They either have to consider market conditions, with the rules of marketing to ensure their survival and commercial success, or completely build their activities on a commercial operation of this situation.

Evolution of Media in China

The media in China, as well as other countries, are deeply involved in the process of globalization. In the process of globalization, the national media acts as a driving force - it is through media globalization has become possible, on the other hand, globalization is making fundamental changes in practice, structure and content of the Chinese media. Globalization has a significant role in the evolution of media in China. China is a socialist country, even at the time when it was hostile to the West and chose an isolated position in relation to Western culture while trying to create a non-profit national culture. Chinese national media was isolated from exchange with non-communist West (Curran, 2000). However, the situation began to change from 70-80 years of the last century. Later, China began the process of globalization.

The evolution of the Chinese media took place ...