THE EFFECTS OF THE BP OIL SPILL

The Effects of the BP Oil Spill on the Oil Industry in Financial Markets

The effects of the BP oil spill on the oil industry in financial markets

Introduction

The oil spill in the Gulf of Mexico has turned into a disastrous happening with major ecological and economic implications. Has this supply specific happening had an influence on the broader market? What are the significances for institutional portfolios? What are the long-term buying into repercussions from this crisis? This study bulletin talks about these important questions facing institutional investors in the aftermath of the BP oil spill crisis.

For years, BP has utilised the “Beyond Petroleum” tagline to massage the perception of the BP emblem as being one that stands for so much more than oil. While the company has been suspect of greenwashing by using that tagline, given that nearly all of its revenue comes from oil-related undertakings, the tagline did do well in differentiating the emblem from the Exxon's of the world. Remember, marketing and branding is all about perceptions.But what happens when events prove those perceptions were fabricated?

BP not ever claimed it wasn't in the oil enterprise with the after Petroleum tagline, but the business did try to place its brand as the antithesis of large-scale oil companies that care only about profits regardless of the contradictory effects their goods and enterprises have on the environment. Until April 2010, BP organised to defend its emblem positioning as the oil business that puts the environment first, despite preceding problems. But can BP keep that positioning now that the company initiated one of the large-scale oil spills in history off the seaboard area of Louisiana? likely not although, there is more to this article than emblem positioning. Do consumers really care where their petrol, etc. comes from? Will they drive out of their way to find a non-BP gas station? absolutely, consumers care, but the truth of the issue is that there is little difference in consumers' minds about oil business brand positioning. All of those businesses are grouped simultaneously, for the most part, in buyers' minds. Therefore, BP will undoubtedly endure, but it's highly expected (and proposed) that BP go through a rebranding. Beyond Petroleum won't get the job done anymore. The more intriguing inquiry from a branding perspective is whether or not there is a emblem message and place that really could differentiate an oil business from its competitors — certain thing that would make buyers pay more than the excessive charges they already pay and make them want to drive out of their way to find a gas position that boasts fuel from a exact company. The untamed life community in the ocean is represented by Jupiter because Jupiter directions the watery signal Pisces. The casualties of wild life community are happening because transit Jupiter is transiting a watery sign and came directly opposite transit Saturn. Transit Jupiter will go retrograde in third week of July this year, and will arrive converse transit Saturn ...