THE IMPACT OF INFORMATION TECHNOLOGY

The Impact of Information Technology

The Impact of Information Technology on Individual and Firm Marketing Performance

Research design.

All the research was shaped using mail surveys that were either formulated by the writers or altered from formerly issued scales to the technical surroundings in which the survey was applied (Boyd and Iversen 2004).

Data analysis procedures.

The experimental research used a questionnaire survey of market administrators to gather the information. The numerical method used is structural equation modeling (Boyd and Iversen 2004). Content Analysis can also be used to analyze the data which is already present first of all the secondary data ...