The Importance Of Cross Cultural Management in the Sudanese Hotel Industry to Ensure Sustained Competitive Advantage

By

TABLE OF CONTENTS

LIST OF TABLESIV

CHAPTER 4: RESULTS,ANALYSIS AND DISCUSSION1

Questionnaire Analysis1

4.1. Rotana Employees Questionnaire Analysis1

4.1.1. Classification Information1

4.2. Rotana Managers Questionnaire Analysis18

4.2.1. ClAssification Information18

Punctuality22

Quality Performance23

Timeliness23

Interest on Assigned duties24

Initiation and Innovation25

4.2.3.Managers, Staff and the department26

4.2.4.Applications of Multicultural theories28

4.2.5. Dominant Cultures in the Hotel30

4.3. Mecca Employees Questionnaire Analysis31

4.3.1 Classification Information32

4.3.2. Impact of management approach on staff Job Satisfaction33

4.3.3. Staff Perceptions of Hotel Management42

4.4. Mecca Managers Questionnaire Analysis48

4.4.1. Classification Information49

Punctuality54

Quality Performance54

Timeliness55

Interest on Assigned Duties56

Initiation and Innovation56

4.4. 3. Managers, Staff and the department57

4.4. 4. Applications of Multicultural theories59

4.4.5. Dominant Cultures in the Hotel61

4.5. Discussion and Analysis62

CHAPTER 05: CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS66

Recommendations67

Implications68

REFERENCES70

APPENDIX73

Employees Questionnaire73

Managers Questionnaire83

LIST OF TABLES

Table 1: Classification Information2

Table 2: Impact of management approach on staff Job Satisfaction5

Table 3: Staff Perceptions of Hotel Management12

Table 4: Classification Information18

Table 5: Performance Factors for Managers22

Table 6: Managers, Staff and the department26

Table 7: Applications of Multicultural theories28

Table 8: Dominant Cultures in the Hotel30

Table 9: Classification Information32

Table 10: Impact of management approach on staff Job Satisfaction36

Table 11: Staff Perceptions of Hotel Management44

Table 12: Classification Information49

Table 13: Performance Factors for Managers54

Table 14: Managers, Staff and the department58

Table 15: Applications of Multicultural theories59

Table 16: Dominant Cultures in the Hotel61

CHAPTER 4: RESULTS,ANALYSIS AND DISCUSSION

Questionnaire Analysis

4.1. Rotana Employees Questionnaire Analysis

This section of findings chapter presents the findings of Rotana hotel employee's questionnaire survey. This chapter highlights the cultural differences between various Sudanese tribes. There are many different religions, languages and tribes that are represented through out the nation .This internal diversity may challenge investors and without an attempt to understand the prospective of all the populace of this nation it's unlikely for the business to succeed. Rotan is one of the first multinational companies to begin operation in the Sudan, taking it as an example can show other companies where did it go wrong and what can lead to the success.

4.1.1. Classification Information

Frequency

Percentage

Gender

Male

6

60

Female

4

40

Age Group

21 - 30

4

40

31 - 40

6

60

41 - 50

0

0

51 - 60

0

0

Nationality

National

6

60

Expatriate

4

40

Religion

Islam

7

70

Christianity

3

30

Qualification

Primary/Basic education

2

20

Secondary education

3

30

Tertiary education

4

40

Postgraduate degree

1

10

other

Department

Personnel Department

0

0

Human Resource Department

1

10

Room Service Department

3

30

Sales and Marketing Department

1

10

Catering Department

5

50

Experience

0 - 1 year

2

20

2 - 5 years

5

50

6 - 10 years

3

30

Table 1: Classification Information

The above table represents the classification information of the Rotana hotel employee questionnaire survey. It is observed that most of the respondents are male. A total of 40 employees were interviewed. Out of 40, 22 respondents were male and 18 were female.

During the survey, the employees who were interviewed lied in different ranges of age. 23 respondents lied in the age range of 21-30 years. 14 respondents lied in the age range of 31-40 years. 2 respondent's lies in the age range of 41-50 years and only one respondent lies in the age group of 51-60 years. The above table also discusses the nationality distribution of the survey respondents. Most of respondent are Sudanese national. The above table also represents the language distribution of the survey respondents. Most of the respondents are can speak Arabic and English. Most of the respondents belong to Islam. The above table also represents the qualification distribution of respondents it is ...