THE SOCIAL WEB

Report on Web.2.0 Technologies



Report on Web.2.0 Technologies

Introduction

A client with a home business of music lessons has approached us. As we are experts in Web 2.0 technologies, therefore, they want us to prepare a report detailing possible methods of increasing their online presence and customer experience using web 2.0 technologies and to suggest which methods would be best suited to their business. The client has a basic website but is currently dealing mostly through telephone. The client aims to establish a reputation for excellence within their specific niche market (not only for the quality of their services but also for the customer care that they provide). However, the client currently receives little feedback from their customers. The home business has received a good profit margin this year and is attempting to expand the business. As part of a plan to expand the business, the client will be creating a new website that will handle online dealings. As it is the business of music lessons, the client wants to conduct classes' online though video conferencing, so that it would address many students at one time. The client also wants to make its website more interesting through starting a blog in it, on which people would be able to leave comments about the website and classes. The website will also have user accounts for the students.

To make the website popular, we will have to make a page regarding the website on some social network such as Facebook or Twitter. The client should also increase its search engine optimization on Google; so that it would easily cater the target market and this would be really beneficial for the business and website.

Examples of Home Business of Music Classes

In Home Music Teachers has successfully taught thousands of music lessons and was founded on one basic philosophy: To provide the best music lessons, period. Over the past decade, the number of educational resources available to the aspiring musician has exploded. On the Internet, one can find sheet music to thousands of songs, exercises, tutorial videos, and even online "lessons." It is located in Dallas, Houston and Denver. Students can also enroll them online.

Musika! Founded in 2001 by a group of leading music educators, the Musika Teacher Group is the nation's premiere music lesson organization. We offer the creative stimulation and structure offered in a music school setting in the privacy of your own home or one of our teachers' studios. It is located in New York, New Jersey, and Boston. It gives classes online too.

Both of the businesses are home businesses and they are also dealing online with customers. They have incorporated Web 2.0 technologies to increase and expand their business online through website.

Description

We have prepared a detailed report on evaluation of Web 2.0 technologies and approaches, analysis and evaluation of the potential risks of each approach, conclusions including a plan of action for the client, and references and referral to existing examples and case ...