TNT Express N.v.

Executive Summary

TNT express network comprises of 70 sites that provide an on-demand services of collection and delivery to businesses from one place to another. The other is a TNT business solution which provides a huge range of documents management services including storage of records and printing of promotional documents. The main competitors are DHL, UPS and FedEx, out of them UPS takes the market share with 35%. TNT offers a wide range of services to customers in express delivery industry. The products are interconnected and cross bound to deliver easy access shipping for customers, the customers of one product can cross over to another product by using the same information from point one of creation and final delivery. TNT policy is to have businesses and develops policies that increase the company's revenues and keeping TNT distribution network full and moving at all times. The major aim of this research paper is to conduct the strategic case analysis of the TNT Express N.v. The case analysis of TNT Express is divided into various parts such as Marketing Mix, SWOT Analysis, Marketing Strategy, Services provided by TNT, PEST Analysis, and Porter Generic Analysis etc. Similarly, in the end the paper will conclude with the strategic recommendations that TNT must adopt in order to become more competitive in the cargo and express delivery services.

Table of Contents

Executive Summary1

Introduction4

Marketing Mix6

Product6

Price7

Place7

Promotion8

Organizational SWOT Analysis9

Strengths9

Weaknesses10

Opportunities10

Threats10

Marketing Strategy of TNT Express11

Marketing Objectives and Goals11

Organizational Operations of the TNT12

Services Provided by TNT Express13

Shipping13

Tracking13

Freights14

Support14

PEST Analysis of TNT14

Political Environment Analysis14

Economic Analysis15

Analysis of Socio-Cultural Environment16

Analysis of Technological Factors16

The Flow of Materials to Thomas Nationwide Transport (TNT)17

Strengths in the Existing Supply Chain Process of Thomas Nationwide Transport (TNT)18

Limitations in the Existing Supply Chain Process of Thomas Nationwide Transport (TNT)19

Porter Generic Analysis of TNT20

Intensity of Rivalry in the Industry20

The Threat of New Entrants21

Threat of Substitute Products22

The Bargaining Power of the Supplier23

Bargaining Power of the Buyers23

Just In Time Concept of Supply Chain Management of Thomas Nationwide Transport (TNT)24

Comparative Analysis25

TNT25

United Parcel Service (UPS)26

FedEx26

Recommendations27

Conclusion29

Bibliography30

TNT Express N.v.

Introduction

Thomas Nationwide Transport (TNT) was founded in Australia by Ken Thomas in the year 1946. At that time, Thomas started the business with just one truck. Today TNT is a business leader in the services of business to business (B2B) express delivery services. Starting with a single truck, today the company uses roads as well as air transport services to serve customers in more than 200 countries. TNT is a well established global organization, which employs more than 10,000 people in the United Kingdom. In the United Kingdom, the company has two operating divisions as shown below. TNT express network comprises of 70 sites that provide an on-demand services of collection and delivery to businesses from one place to another. The other is a TNT business solution which provides a huge range of documents management services including storage of records and printing of promotional documents.

TNT is a Netherlands-based transportation services company, engaged in providing mail, and express delivery services. The company primarily operates in Europe and North ...