Tribal Marketing

Tribal Marketing

Discussion

The marketing Tribal can be defined as a marketing strategy to create social groups or communities around a product or service. It allows a brand to reduce its communication needs because they will essentially be the community itself. It meets about common ideas, shared values or feelings community for example, their identification and the location of their members is often more difficult and their mode of formation does not always respond to a structured and predictable. The classic example is that of Harley Davidson motorcycle club. More than the fiscal financial endeavour, brand label marketers should be competent to ...