TRIUMPH MOTORCYCLES

Triumph Motorcycles - International Communication

Triumph Motorcycles - International Communication

Introduction

Triumph Motorcycles Limited is the manufacturer of the Motorcycles, and the main functions of the company are to work for the manufacturing, designing, developing and selling the motorcycles. The company offers different kinds of Motorcycles including the parallel twins and the three cylinder bikes. The company also provides the parts and accessories with t help of different dealers within United Kingdom and on international level.

Task 1: Elements of International Communication Process

Triumph is a very successful and leading motorcycle company all over the world. The company is engaged in providing manufacturing, designing and selling functions of motorbikes all over the world. In order to increase its sales, Triumph wants to start its business in a new market. The chosen market for starting Triumph's business is Asia. In order to enter in any market it is necessary that the market of the new country should be properly analysed. Communication is the main factor which should be given importance while conducting business abroad (Bertrand, 2002, p. 23). Thus, for Triumph it is necessary that it should conduct a proper analysis of the environment of motorcycles industry in Asia, and develop a communication process which could be helpful in entering a new market.

Following are the main elements of the international communication for Triumph:

Communication process of Home Country

Triumph's business in United Kingdom is very successful. The company is competing different leading companies in United Kingdom including BMW, Harley-Davidson and Ducati. The company is also competing different Japanese manufacturing companies. The motorcycle industry in UK has gained a huge success. As per the official source, the number of people using the licensed motorcycles has increased from a very high rate. Currently there are more than 1.3 million licensed subscribers of Motorbikes in United Kingdom. As per the estimations, there are almost 3.6% motorcycles in United Kingdom which are not registered and licensed (Selvarajah, 2006, p. 142). Thus, this analysis can simply describe that the market of United Kingdom is very effective for the companies. Therefore, there is a huge potential for the companies engaged in the designing and manufacturing of motor bikes that they can be get success in the motorcycles business.

International Communication Campaign

While starting business in the new market, the main factor to be kept in importance is the communication. It is very necessary for the companies that while starting their business in the new state and country they should keep in importance the communication medium of that country. For the purpose of analyzing the communication factors which Triumph might face in United States, it is feasible for the company to design the international communication campaign. In order to understand the factors in international communication it is necessary to take complete analysis of the environment of that country, and the different factors which are involved in the communication process (Pressey, 2002, p. 68).

International Communication Process

Factors influencing the Communication Situation

There are different factors which act as the influencer in the communication ...