UNDER ARMOUR

“Case Study - Under Armour”



“Case Study - Under Armour”

What are the factors in the general environment that affect Under Armour?

The most apparent factors that affect the company are the lack of patents it has on the systems it uses. This can raise a concern that cans their systems and products can be copied. In addition to this, the company faces stringent competition from apparel giants like Nike, Rebook and Addis. TO make matter worse, the company is solely concerned with the US market meaning that the majority of the company's sales are the focus in the US market, ...