VENUE AND DESTINATION MANAGEMENT

Venue And Destination Management

Venue And Destination Management

Introduction

Marketing is basically moving product from the producer to the consumer. The American Marketing Association suggests that marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals" (American Marketing Association). Another definition, summarized by Philip Kotler, The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. In todays business environment marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (All Business2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the business organization. Marketing is more than simply promoting and selling a product. Successful marketing is satisfying the changing needs of the customer.(Kotler,2004)

Discussion

“A destination is a location where persons desire to be.” The market in destinations of all grades is evolving progressively comparable but there has been a standardisation of offer. Cities are the new place travelled to brands; they are evolving the “attack brands” for nations and regions. Cities that coordinate the advancement of their assets in a convincing and logical way will be the victors of tomorrow. Edinburgh desires to exploit the mighty assets it has over visit, invest, reside & study and to differentiate itself from its competitor set.

Edinburgh is a key person going by car of the Scottish finances, a centre for discovery and the commercialisation of thoughtful capital. The City Region is powerful in five of the Scottish Government's key development industries/ parts Finance, Life Sciences (science and technology), Tourism, Digital Media (Creative Industries) and Food and Drink - Edinburgh's achievement will double-check Scotland's success.

The place travelled to dispute for Edinburgh is to connect simultaneously its offer to pattern a convincing proposition to buyers (those who are looking to visit, invest, reside & study in the city) - setting up a new joint project approach mirroring the Scottish Government's approach to new ways of employed by the public part at a localized and nationwide grade, and with the personal sector.

An effective marketing plan is the base of any successful business. The Marketing Plan is a proposal on how the business will position its product on the market to amply contend for business. In a humanity founded on expertise, video game players are keen to get their hands on the newest tendency in gaming consoles. One of the most well liked sport amidst the players of today is the Nintendo Wii. To capitalize on the signal of video sport, assembly A has evolved a game that will permit video gamers to know-how the supreme video. After a very careful SWOT investigation, we will use a scheme of productive positioning between our goal market to arrest a market share of ...