Vodafone's Indian Market

Vodafone Entering the Indian Market

Vodafone Entering the Indian Market

Introduction

Vodafone Group plc or Vodafone is a renowned UK-based mobile phone communications corporation. Vodafone enjoys the status of being world's largest company in the field of telecommunications in terms of revenue. When measured in terms of subscribers worldwide, Vodafone stand as the second largest company in the world, competing behind China Mobile. Statistical data of the year 2010 reveals that Vodafone had 332 million subscribers. Vodafone operates its networks in above thirty nations of the world. Moreover, it has partner networks operating in more than forty countries worldwide. In the United States, Verizon Wireless is the largest mobile telecommunications company in terms of subscribers, and Vodafone holds the privilege of owning 45% of Verizon Wireless (Business.rediff.com 2010)



Vodafone's Global Market

Vodafone operates not only in the United Kingdom or in Europe for that matter, but it has a huge marker across the globe. It provides a wide range of services in the communications sector. It extends an array of products and services in different countries. These services include voice calling, text and multimedia messaging services, fixed-line and data solutions. Vodafone also offers a range of devices that can help the customers to meet customer needs and win customers satisfaction. Vodafone presence in the world market is very important because it has maintained its equity interests in above thirty countries of the world and additionally in over forty partner markets across the globe. Primarily, Vodafone has its operations in three geographical areas. These include the region of Vodafone's origin i.e. Central Europe; it operates in Africa and; Vodafone has operations in the Middle East and Asia Pacific; and it is an investor to United States' Verizon Wireless, as aforementioned.

Vodafone Group has developed speedily through attainments that aided it toward its destination - the creation of a pan-European wireless network. This network consists of widespread consorts merged predominately under the brand of Vodafone. Likewise Vodafone is holds a position among the topnotch mobile communication service providers in the United Kingdom. Vodafone Group also furnishes incumbent United Kingdom carrier BT Group with the capacity of mobile networking.

Vodafone' encompassing European wireless operations also include prominent subsidiaries and associates in countries like France, The Netherlands, Czech Republic and Spain. After having expanded in the most prominent regions of the world and earning a global recognition in the market across the globe, Vodafone decided to launch operations in India-the second most populated country in the world.

Vodafone enters the Indian market

In the year 2008, the CEO to Vodafone, India, Mr. Arun Sarin resigned as. He was replaced by deputy CEO Vittorio Colao. The new head has ordered that the company's designs let in an extended elaboration into Asia, Africa, and the Middle East through accomplishments and businesses, while getting out of the non-core marketplaces. The key areas for the company's development related to the service sections are data of the mobile, broadband, as well as corporate accounts.

As component of an attempt modify its external retentions and lift ...