Wainwright Industries (A): Beyond the Baldrige

Assignment

Wainwright Industries (A): Beyond the Baldrige

Introduction

Wainwright Industries was founded after the Second World War by Nelson Wainwright (Chief Operation Officer) at Wainwright Industries. He began with a small machine shop and expanded his business and became one of the largest suppliers of automotive parts within few years. Wainwright major customers are General Motors and Ford, two well-known names in the automotive industry. This case discusses about the core competencies of Wainwright Industries and the story behind winning the Baldrige award in the year 1994.

When executives around the country got curious to know the success ...