WAL-MART STARTEGIC PLAN

TABLE OF CONTENT

INTRODUCTION1

Thesis Statement1

DISCUSSION1

Overview of the Company1

Mission of Wal-Mart2

Current Direction of the Wal-Mart2

SWOT Analysis3

Strengths3

Weaknesses4

Opportunities5

Threats6

SWOT Analysis Area - Strategic Plan7

Pricing strategy7

Competition looms and online customers7

Distribution Networks and Licenses8

Participation and Employees8

Reason to Choose These Areas8

Pricing strategy8

Competition Looms and Online Customers9

Distribution Networks and Licenses9

Participation and Employees9

Strategic Plan9

CONCLUSION11

REFERENCES12

Wal-Mart- Strategic Plan

Introduction

Diagnostic tool, analysis, reflection and making collective decisions about the current task/strategies and planning and the way they should go in the future, organizations need to adapt changes and demands imposed by the environment and achieve viability. In this paper I will be discussing the importance of strategic planning at Wal-Mart and its element which Wal-Mart focused on in order to improve or make adjustment in the currently adopted planning and strategy.



Thesis Statement

Planning and Analysis of the internal, external and mission of a company is an important factor in order to develop an effective strategic plan which will leads a company to grown in future.

Discussion

Overview of the Company

Wal-Mart is an American Multi-national retailer that which involve in chains of discount and warehouse stores. It is the largest corporations in the world in term of world as well as in terms of employers. Wal-Mart is engaged in grocery and general merchandising retailing. This company has 8500 stores in 15 different countries with 55 different names (Datamonitor).

Mission of Wal-Mart

The mission statement of Wal-Mart is related to the people, their saving and giving them a better life. This has been their Advertizing slogan as well. For them their customers are very important factor, as they existence is due to their loyal and potential customers. Wal-Mart mission Management has focuses on three chief issues which are health care, energy efficiency and ethical sourcing. They converted these issues into their objective as constructing more Affordable and Accessible quality health-care, reduction in the energy cost of the customers and lastly responsibility regarding the ethic and environment across the globe. Wal-Mart mission statement wraps up these various features (Walmart.com).

Current Direction of the Wal-Mart

Wal-Mart has been in the right direction in order to accomplish the highest sales in terms of volume and in terms of currency through the effective business strategy. Wal-Mart has three main business strategies which are Focus strategy, Differentiation strategy and cost leadership strategy (Wei R., Wei Z., 2011).

Wal-Mart always strives to “provide quality products at an everyday low price and with extended customer service”. In order to achieve this, they have adopted a series of strategies which range from loyalty programs for customers to e-tailing. Wal-Mart major Strategies comprises of smaller stores that are constructed in small communities where population is less than 5000 citizens which has allow Wal-Mart to give special attention to customers in smaller markets in rural America. Another division is the Sam's Club which is basically a membership only cash and carry operations, in which only wholesale operations are carried out (Boyle, 2011).

Customers have to pay a membership fee to be a part of the club in which they get to buy goods in ...