Weight Watchers



Weight Watchers

Business Analysis

Weight Watchers is a branded, global provider of weight-loss services operating in over 30 countries worldwide. At the center of the company's weight-loss program are weekly meetings in which members are educated on safe, effective, weight loss and encouraged by classroom leaders and other members. Weight Watchers conducts its business through both company owned and franchise operations (Weight Watchers Coach Approach 2003).

Weight Watchers Business Strategy

There are three key components to the company's weight loss program: group support offered in the classroom setting, diet and exercise. The Company's approach involves the use of POINTS, which are assigned to ...