Youth Trends

Youth Trends

Introduction

There is a general observation that teenagers are digital natives, but all studies there we encounter data reveal that concern companies, at least the many who surf the Internet actively engaged with a brand. eMarketer estimates that by the end of 2011, 96% of U.S. teens aged 12 to 17 used the Internet at least once a month, a figure significantly higher than the 74% penetration of the total U.S. population

They do not even millennial, i.e. those belonging to "Generation X" or "Generation Y", which are all the same question: How can we help teens make the digital space? To ...