Zara- Multinational Fashion Company

[Name of the Author]

[Name of the Institute]

ABSTRACT

The fashion industry has emerged drastically during the last few years. Every day is the new day that is full of colors, imagination, innovation and setting up of new trends in fashion. The following research paper is highlighting a particular fashion company Zara, its brand endorsement, the competitors and the ways through which it can be the prominent brand in its industry.

TABLE OF CONTENTS

ABSTRACTi

Introduction1

Discussions1

Introduction of the Research2

Statement and Purpose of the Problem2

Study Questions and Hypothesis2

Significance of the Study2

Zara- The Fashion Company3

Background of Zara3

Brand Endorsement of Zara4

Success of Zara in the industry5

Competitors and the Competition6

Steps to be taken by the Competitors to create Brands as the most Prominent one7

Conclusions7

Zara- Multinational Fashion Company

Introduction

During the last few years, fashion industry has emerged like a shining star. It has set up new records on the revenues and set new and innovative trends in the fashion industry. Every day designers are coming up with some new and different ideas that have flourished the healthy competition in the industry. New designs are fade in and fade out. Zara is one of the multinational fashion companies that are in the run to make fashion a new way on its own. The research paper will discuss the need for the research and development about the popularity of Zara. Additionally, the brief company profile of Zara, its brand endorsement, competitors, the reasons how it is popular in the market over its competitors and the ways their competitors can make their products prominent brands to stand out in the market.

Discussions

The research and development has made Zara a prominent brand amongst its competitors in the fashion industry. Though there are several different reasons for the success story of Zara but the research has played its own role in making it the market leader.

Introduction of the Research

A lot of extensive research has been conducted on the multinational company Zara. The research has been conducted by different people, the journalists, fashion houses and the designers etc.

Statement and Purpose of the Problem

Therefore, the following research paper has been written in particular to analyze and study the role of research and development in success of Zara across the globe.

Study Questions and Hypothesis

The study questions for the research paper includes the background of the company Zara that how it has emerged as the most successful brand in the international market and what can the competitors do to stand out their products and sustain in the industry.

Significance of the Study

The significance of the entire study lies on exploring the reasons that has made Zara the market leader even after it has the highest prices in the market and is the most expensive brand in the world.

Research and development are the two important components that are widely used to examine the market conditions. It is the role and effective of research that has made Zara the market leader. Thus, before analyzing the role of research and development in its success, it is mandatory ...