Ad Analysis- “Beetle” The Dog Strikes Back

Deep analysis of Volkswagen's “Beetle” The Dog Strikes Back Ad

After generating buzz with “Star-Wars” themed Super bowl Ad. Volkswagen has the pressure of following up another big hit for the next year's big game. It hits another car maker release which is “The Dog Strikes Back”. It is a sixty second shot that has the focus over company's new Beetle 2012. This car has been designed with more athletic looks and possesses the comfort of fun to drive which is not available in the previous model. The physical makeover of Beetle in ad inspires the sedentary dog to get into the shape. The overweight pooch made efforts in getting back into shape which helps the dog to tie in with the iconic car of VW. The theme of this commercial is “Back. And better ever”. This illustrates that the success of the brand Volkswagen is dependent over enjoying. However, this product is being rebranded by Volkswagen and has clearly highlights the unique selling point of Beetle.

Since new beetle is designed as a product which is unique, classy and economical therefore, it appeals for those people who are unique, fun loving and those who keep them different from others. This shows that Volkswagen Beetle is appealing for many of the market segments. It is designed in such a way that caters major segments of market. The ad is being targeting the consumers of diverse consumer groups, each of these groups defines Beetle with different images but they all have similar attraction towards Beetle. Since the Ad is targeting various consumer segments particularly those who has desires of being classy and fit. From the automobile review it has been seen that new Beetle's target buyers are men, women, young and people who appears young at their hearts. ...