ARTICLE REVIEWS

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Three article reviews about entrepreneurial topics

Introduction

Entrepreneurship, business is an independent entity, carried on their risk activities aimed at systematically obtaining profits from the use of property and / or intangible assets, sale of goods, execution of works or provision of services to persons registered as such in accordance with the law of procedure. Business efficiency can be measured not only by the size of the profit, but also changes in the value of business (market value of the business, goodwill). Entrepreneurship, business is the most important attribute of a market economy, cutting all its institutions. In this report, I will discuss and summarize three different articles related to entrepreneurship and small businesses.

Discussion

Article number 1: Juan Gámez-González, F. Javier Rondan-Cataluña, Enrique C. Diez-de Castro Antonio Navarro-Garcia, “Toward an international code of franchising,” Management Decision Volume: 48, Number: 10, 2010.

Franchising is a way of entering the market. For example, the franchisor provides the franchisee products (electronic toys) and services that are imported into the Estonian market. In addition, it should be for the franchisor's financial statements, which generally depends on the size of the franchise fees (e.g., 4-8% of turnover). Financial statements are one of the controls for the franchisor. In this franchise cannot be understood so that the franchise itself did not have to do. Franchise franchisee still gets first rights to sell electronic toys and use the franchisor's intellectual status of the latter (product design, brand name for products, and product name).

In terms of negotiations, seeks to implement a relationship where the equation is win-win as long as both parties have a broad view of what is ahead. In the case of a franchisor-franchisee, relationship must specify in detail what this means.

On the side of the Franchisor, it expects its profit is concerned that the prestige of your brand look increased, in addition, that may have a point of sale and point of contact with the additional customer and, finally that franchise can provide a profit.

The franchisee in turn, will benefit in generating profits, reduce their risk in managing their business and will always have a stand to turn in case of any doubts or problems outside of their power, while support for mutually in order to achieve the necessary sales.

In this case, the client falls into this business relationship, because it has a retail chain near it, which gives the same products and the same quality that can be used with the advantage of receiving the attention that is more individual.

In the cycle mentioned, the usefulness ethics is that keep the business running, customer, and investor buying recovering their investment. This condition does not tend to stay, because there are times when one party may have the perception of not receiving the same profits, so there is an opportunity to adjust costs, expenses and even the product are delivered to the customer. However, it is important that anything that can improve the quality of franchises in Mexico is that the utility must prevail ...