BRANDS AND SALADS

Brands and salads

Brands and salads

High market share

year

Cesar salad

Augustus salad

Nero salad

Trojan salad

total

2009

12,000,000

2,000,000

23,000,000

18,000,000

55,000,000

2010

13,000,000

5,000,000

24,000,000

15,000,000

57,000,000

2011

12,000,000

6,000,000

22,000,000

14,000,000

54,000,000

2012

14,000,000

8,000,000

21,000,000

15,000,000

58,000,000

2013

13,000,000

16,000,000

22,000,000

19,000,000

70,000,000

 

 

 

 

 

 

total

64000000

37000000

112000000

81000000

294,000,000

market share 2009

0.218181818

0.036363636

0.418181818

0.327272727

 

market share 2010

0.228070175

0.087719298

0.421052632

0.263157895

 

market share 2011

0.222222222

0.111111111

0.407407407

0.259259259

 

market share 2012

0.24137931

0.137931034

0.362068966

0.25862069

 

market share 2013

0.185714286

0.228571429

0.314285714

0.271428571

 

By the end of 2012, the highest market share in the market will be of Nero Salad. Its share will be 31.42% in the salad market. However, from 2011 to 2012, it has lost its market share by 4.78%.

Need of revitalization

Cesar salad is mostly in need of renewing or reviving its brand because it holds the lowest market share at the end of 2013. In 202, it was the third largest share holder in the salad ...