BUSINESS

Business Intelligence (Analytic Tools for Decision Making)

Abstract

The following document is a study about the trends analysis of Pizza delivery restaurants for which the data is extracted from business intelligence tools such as Alexa and Google Insight for search. The revealed information provides an extensive outlook of the current positions of the different Pizza companies operating in UK and U.S. However, major emphasis was on the two global leaders naming Pizza hut and Dominos Pizza. The reason behind keeping an emphasis on these two brands was that their global existence was far better than any other Pizza restaurant. In addition to that, both of the restaurants were providing effective delivery services (Bell, 2012, pp. 512).

Introduction

Business Intelligence is the system used to gather, extract, and determine the business related information by using computer based tools. In the modern scenario it uses traffic monitoring tools to determine the past, current and future sales of a business organization. As never before, business intelligence and its finance functions are essential to the success of an enterprise. It will support the processes and best practices and authorize employees to ignite the authority of the whole organization with a solitary warehouse of financial facts especially financial facts. The right Business Intelligence solution will give financially precise nucleus of information and the aptitude to depict it across an enterprise. This will allow an organization to make well-informed business decisions, which will have the finest impact to an organization (Bell, 2012, pp. 512).

Frequently BI applications employ data collected from a data warehouse. However, most warehouses are not used for business intelligence and it is not a need for every business organization to use such tools.

In order to differentiate between notions of business intelligence and data warehouses, Business Intelligence in a more literal way can be defined as a set of methodologies, procedures, architectures, and expertise's that transforms raw data into something meaningful and more useful information that can be used to allow more effective, strategic, tactical, and operational forthcomings and decision-making . Moreover, to that Business intelligence includes technologies like data integration, data quality, master data management, text, and content analytics, and similar other techniques of Information Management system. Therefore, data preparation and data usage are referred as two separate and closely linked sections of the business intelligence architectural stack (Boyd, 2003,, 195).

Task 1: Find the Competitors

Table 1

United States of America

Name

Website

Domestic Rank

Reputation

Global Rank

Products

Age

Gender

Education

Have Children?

Just Pizza

http://www.justpizzausa.com/

253445

39

2233176

Pizza Restaurant, home delivery, online ordering

18-24

Females overly represented

College educated high rep

People without children are greatly represented

Domino Pizza

www.dominos.com/

261,121

79

 6,714,041

Pizza Restaurant, home delivery, online ordering

18-24

Males overly represented

People who did not attend college are low

People without children higher

Sarpinos Pizza Delivery & Takeout

www.gosarpinos.com

39980

104

 249,134

Pizza Restaurant, home delivery, online ordering

25-34

Females over represented

People who did not attend college are low

People without children are overly represented

United Kingdom

Name

Website

Domestic Rank

Reputation

Global Rank

Products

Age

Gender

Education

Children

Papajohns

http://www.papajohns.co.uk/

3,138

284

96130

Pizza Restaurant, home delivery, online ordering

18-24 high

Male and female equal

University graduate high

Without children lower

Perfect Pizza

www.perfectpizza.co.uk

20,067

174

445997

Pizza Restaurant, home delivery, online ordering

18-24 high

Females are higher

People who did not go uni are higher

People without children are ...