BUSINESS AND ADMINISTRATION CONSUMER

Business and Administration Consumer Behavior



Business and Administration Consumer Behavior

Introduction

Consumer behavior is the how, what, when and why people are buying, blending psychology, sociology and economics. Trying to understand the decision making process as a buyer, either individually or in groups, sometimes it may be impossible. Understanding the peoples wants and needs to convert those in the marketing of the product the consumer wants and needs that product, price, promotion and place is all about. Consumer behavior is determined by the Al Hawkins et al. (2004): "As a study of individuals, groups or organizations and the processes they use to select, safety, use and dispose of products, services, experiences or ideas to satisfy needs and the impact that these processes have on consumers and society." Product, price, promotion and place four posts on the marketing mix. This mixture recognizes that marketing and customer-oriented products designed to meet the desires of groups of customers. Management of marketing of the product and the product specification of the goods or services, and how it responds to customer needs and wants. What makes a company's product to sell? The answer to the question should be talking about the desires and wishes of customers is not something that research and development have come up with (Armstrong & Kotler, 2005)

Abraham Maslow's hierarchy of needs helps marketers understand the importance of the fact that individual needs to ensure that behavior. Maslow's hierarchy of needs is triangular. Climb to the top of the triangle is less than satisfying high-level requirements. At the bottom of the triangle of physiological needs is air, food, water and basic needs to survive. Then the second security needs, people have a place to live and protection from the elements and predators. The third level of social needs, it was a marriage, and friends come into the game plus a state of being comfortable and at the place or community. These last two levels of levels that are less than satisfied, they respect the needs, achievements, recognition and personal satisfaction. Lower self-realization, is that very few people understand, the man is one of the few to do something. (Maslow, 1943 Pp. 12)

Prices is the process of pricing a product or service. After the item price, the price should do three things: achieving a company's profitability, are buying customer at a price fixed, and support trading positions. Placing the product is released and offered to the public. This may consist of a store site or brick and motor, or via the Internet, and delivery. The action, as a product or commodity price or availability for the target market, the product presented to the public. Promotion is made up of packaging, representation, name, trade name, logo and branding. Placing a product is distributed and how to get the product to the public. This may include the location of the store, or online presence and delivery. Is the product comfortable to order or buy? (Armstrong & Kotler ...