Business to Business Marketing

Business to Business Marketing

Introduction

This paper intends to explore the Planning and Control unit of Apple Corporation. Further, sales resource opportunities grid is also framed on the basis of its marketing strategies and product sales. Apple Inc is engaged in design, development and marketing of personal computers, media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Apple brand is well recognized amongst most consumers.

Discussion

Planning and Control Unit of Apple

The purpose for this analysis is to highlight the Apple's strength in planning and controlling the organization. It focuses on Apple's shift from computer manufacturer to the digital hub strategy. Digital hub is the name that Apple has given to its new initiative that aims to gain a foothold in the market for professional digital video. In this plan, the distribution channel of Apple Company played an important role and helped Apple develop a series of more lucrative programs and softwares (Schneiders, 2011). Digital Hub is the concept developed by Steve Jobs, CEO and founder of Apple at the Apple Expo in January. As the visionary Bill Gates announced the end of the, replaced by solutions smaller and better integrated into our daily lives: home automation through the X-box, to the torch ass laser connected to the internet, we had to find something new to compensate for declining sales across the Atlantic. And that's where Jobs Reiterates a concept to completely change the IT world: The Digital Hub (Fortune Magazine, 2010).

The Issues and Restructuring

Apple Inc has been facing a number of issues in its external environment and these things have played a huge role in the development of strategies of Apple. To make sure that Apple does not have to face any undesired results, the management of Apple through the design & development of latest operating system, hardware, software applications, & technologies, strived to bring to its customers to new solution and products, with superior quality, ease of use, flawless combination, and innovative design (Could Apple Blow Its iPod Lead, www.businessweek.com,).

The current strategy of Apple can be summarized through the following points.

1.Apple is increasing investment in the advertising and marketing to enhance customer awareness about the products and brands of Apple, and to remove any doubts about the negative effects of IPhone usage.

2.The company has adopted a strategy of vertical growth, and expanding their retail section by going for more retail stores.

3.The company is exploring and exploiting the opportunities in the market related to distribution of digital music, and electronic devices, which includes products like IPad and IPod, which will enable Apple to tap the increasing population of the world.

4.Apple is also trying to implement a cost-leadership strategy to beat the competition and make their products more affordable.

5.They are also implementing the product differentiation strategy by designing new and innovative products.

The reorganization is just the latest step Apple has taken to try to reduce costs and improve its ...