Buying Commercial Airline Services - Blueprint



Buying Commercial Airline Services - Blueprint

Introduction

Buying any commercial airline services is nowadays an entirely common practice. Nevertheless, the buying decision of consumers or customers is usually based on a combination of factors which includes pricing, safety and quality of services as primary factors and marketing, goodwill and branding as secondary factors (Golaszewski, 1992). Hence, these factors or elements play a crucial role in impacting and influencing the buying process of commercial airline services. Furthermore, if a consumer or customer experiences delight then it could potentially develop into brand loyalty (Johnson et al, 2008).

Service Delivery Process ...