Case Analysis: XM Satellite Radio (A)

Assignment of African Culture

Question 3) who are the likely customers for XM Radio?

It targets a niche base of customers for its radio services such as classical music lovers and truckers. It also provides monthly subscription and premium services to its specific customers. There are federal and state regulations for customer solicitations for billing policies, subscription renewals, and subscription cancellations (Godes and Ofek, 2004).

In addition to this, XM radio would need to develop a comprehensive mass marking plan to support its wide range of products that have attracted several customers, and needs to charge adequate prices ...