CHARITY MARKETING PLAN

Stephen Lawrence Charitable Trust Marketing Plan

[Name of the institute]

Stephen Lawrence Charitable Trust Marketing Plan

Introduction

Charity or fund raising is not an easy task to do and materialize the set objectives. The economic situations are the biggest constraints. The same economic constraints that may have added to the declining condition of the people towards bearing their expenses must have the same impact on the people who may give charity. Strong motivation is indeed required to convince people take out some share from their budget. Stephen Lawrence Charitable Trust is an organization that does this daring work to raise funds for the needy people. There are people who still spend money on food, clothing and other entertainment. If the fund raisers target those spending activities and strive to grab the profit margin, they still can produce charity. The organization believes to create the awareness through talent management and involve students widely to achieve their objectives. According to D'Vari (2004, pp.1-100), the organization has to keep a check on the governmental policies and to comply with their activities accordingly.

The social awareness programs by Stephen attempt to utilize the natural talent and passion of the young generation to raise funding. In this way the entire community gets engaged and the end outcome will give in-depth understanding in the society. Stephen Lawrence Charitable Trust has a comprehensive vision to follow that to help the stranded people within the economic constraints and produce employment for the unemployed people via not letting the talent wasted. This paper aims to explore the promotional efforts that charitable organizations have to put in to develop awareness about the cause and convince to loosen their wallets. The charity should not come out of pity but strong establishment of entertaining events should up hold the interest of the people. However, the promotional or publicity approaches should worth enough to attract the people to buy the tickets and enjoy a number of events to raise funding.

Discussion

Marketing Strategy at Stephen Lawrence Charitable

There has to be comprehensive and concrete strategy to plan and execute fund raising activities. The objectives should comply with the planned activities. The tickets have to be sold in order to create funds and continue with the hidden targets of building rapport of the organization.

Understanding the Audience

Your target audience is important to be understood, since knowing the requirements of the target audience are the supplementary objectives. The better you will come to know them, greater are the chances to achieve the main objectives, that is, selling tickets and raising funds. The audience will be middle class, upper middle class and affluent class since they purposely take out share to spend on having some recreational activities. The requirements of this audience are to have some good quality time in exchange of their spending. They can be the part of event and put in their efforts to present their idea and do it actually. The events should be aligned with set main objectives. One cannot take the risk of claiming ...