Coca Cola Company

[Name of InstituteCoca Cola Company

Introduction

The Coca-Cola Company is one of the largest manufacturers and distributors of soft drinks and concentrates, syrups of the world. It is best known and called by the name of its original product, the Coca-Cola.

The headquarters of Coca-Cola is in the United States of America. Coca-Cola is one of the largest U.S. companies, listed on the New York Stock Exchange (NYSE)/. Its share in the global soft drinks market is currently 50%. According to the recent research, it is recognized that the country has a market of 94% of people around the world, and 97% in the USA (Hill, et al., 2007).

Discussion

Environmental Scan

Suppliers

In the case of Coca-Cola, it has built an extensive network of providers that minimizes the variables that could impact conditions and sudden changes in purchase prices of raw materials. However, these are not an entity of the company remains concerned (Adekola & Sergi, 2007).

Coca Cola relies heavily on its suppliers. Despite the strong purchasing power of the company, its raw material is of great extent and is looking for a place to be suppliers to The Coca-Cola Company (Adekola & Sergi, 2007).

Competition

As relates to competitors, Coca-Cola is facing mainly PEPSICO. Both brands hold most national and international market. Moreover, although Coca-Cola is the largest soft drink sold in most parts of the world, there are some countries where PEPSI is most popular local brand.

SWOT Analysis

Strengths

1- It is world's Leading brand

2- Strong marketing position

3- Large scale of Operation

4- strong growth in revenues

Opportunities

1- The market for bottled water has been growing.

2- There is a growth in Hispanic population in USA.

3- The organization has several opportunities of acquisitions.

Weaknesses

1- The performance of the company is sluggish in north America

Threats

1- Intense competition in soft drink markets

2- The organization has strong reliance on bottling partners.

3- The organization is facing the threat of sluggish growth in carbonated drinks.

Critical Evaluation of the Organization's Strategic Position

The most powerful part of the Company is its marketing strategies and innovation. Due to the placement of the right strategy, the company is most successful in the production of soft drinks in the world and its brands are recognizable everywhere in the world. One of the company's principles is to seek opportunities in everything and everywhere (Hooley, et al., 2008).

The company's portfolio includes more than 2,800 products in over 200 countries. They produce juices and nectars, bottled water, sports and energy drinks, iced tea, baby food and brew. The company's research centers are working daily on inventing new flavors that will energize the customer, to quench their thirst and cheer up (Hill, et al., 2007).

With the largest distributive system, the company quickly delivers its products to different parts of the world. It strives to anticipate the tastes of the customers, and thus satisfy their desires. Every year, they run a number of new drinks in response to the desires of consumers. Only in 2007, they launched more than 150 Low Calorie soft drinks in the world (Adekola & ...