Communication Project Plan

Communication Project Plan

Introduction

Driving under the influence (DUI) refers to a driver operating a motor vehicle while his driving skills are impaired because of his use of alcohol or other drugs. Most of the focus on this phenomenon has been on the influence of alcohol on someone driving an automobile. More broadly, however, the cause of impairment does not have to be limited to alcohol; the individual does not have to actually be driving, but could be just behind the wheel or in “control” of the vehicle; and the vehicle does not have to be an automobile. A vehicle can refer to just about any type of conveyance, including a bicycle, snowmobile, boat, tractor, airplane, or even a wheelchair. DUI is a crime in most countries, including the Australia.

Since the 1990s, the states and federal government have taken steps to reduce the number of alcohol-impaired drivers with the goal of saving lives and improving safety. Some of the mechanisms utilized to reduce DUIs include implementation of laws making it illegal to operate a motor vehicle with blood alcohol content above a certain limit (.10, and later, .08); mandatory sentences for DUI (which can result in jail sentences, evaluation by addiction counselors, and administrative losses of driving privileges); as well as pressure on law enforcement agencies to aggressively enforce impaired-driving statutes.

These efforts have provided seemingly positive results, including contributing to a reduction in the number of traffic fatalities in 2008 to just over 37,000. Of these, almost 14,000 (41 percent) of drivers in such fatal incidents had a blood-alcohol content at or above.01. Of these 14,000 drivers, almost 12,000 had an alcohol content of at least.08, and just over 8,000 of these drivers had an alcohol content of over.15 percent. Statistics collected by the National Highway Traffic Safety Administration (NHTSA) reflect that the median alcohol content for all drivers arrested for DUI is.16, indicating that half of all persons arrested for DUI had an alcohol content at least twice as high as the legal limit.

Communication Plan Objectives

The objective of this plan is to control and prevent the drink driving among age group of 17-24 by communicating them regarding the penalties and laws against drunk driving.

Target audiences

The audience for this communication project plan is the age group of 17-24 in Australia.

Purpose of the communication for each audience

Driving under the influence (DUI) and its causes have been studied for decades. This issue has been identified as a critical problem in many countries. According to research, alcohol increases the risk of injuries and fatalities in road accidents. As one of the leading causes of traffic accidents, driving under the influence is one of the most harmful behaviors causing accidents. Moreover, it is stated that alcohol impairment is an important factor leading to the risks of a road accident and the severity of its consequences. Research also shows that drunk drivers have a significantly higher risk of road accidents than drivers who do not consume alcohol. This is because alcohol can significantly ...