CONSUMER BEHAVIOUR

Consumer Behaviour

Consumer Behaviour

Introduction

The term symbolic self completion theory refers to a state where people try to explain themselves as athletes, musicians etc (Kuhl, 1992). this is usually done when these people try to use different types of indicators for the attainment of different activity realms. For instance, they might try to apply for a prestige job, studying extensively to show that they are very well versed in the society and are at a higher class than others. This however, is all recognized by other people as a sign of progress towards self completion who are actually not self completed in ...