Details on Binzagr Co.

NAME:

Hussain Al Marhoon

COHORT:

HRP1SK

COMPANY:

Binzagr Co.

WORD COUNT

748

Binzagr Company

Binzagr Company is a part of the Binzagr group which is presently one of the most renowned group of companies situated in Saudi Arabia. The company is one of the most leading and successful distributor of consumer products, spanning food and drinks, personal and beauty care products, home care products. The company has its head office in Jeddah with a wide network of offices located in various cities of the country.

Major products and services offered by the company

Food and Beverages

Binzagr Company has a diverse variety of food products that comprise of brands like Knorr, Lipton, and Brooke Bond Tea, Kellogg's cereals, Heinz Ketchup, a variety of cooking oils like Mazola Corn Oil and various others.

Personal and Home care

In terms of personal and home care the major products include; Vaseline, Lux, Dove, Oral care and Signal. For home care the major products include; Jif, Omo and Comfort.

Own Brands

Binzagsr Company also retails various products from its own brand portfolio sold under its own name. The major constituents of this category include oils, ghee, instant noodles, frozen meat and vegetables, canned fruits.

Major customers of Binzagr

Binzagr is responsible for distributing approximately 1500 Stock keeping units which are spread across 28 distinct categories. Binzagr focuses on distributing a wide range of consumer goods to a variety of customers, from large wholesale customers and key supermarkets and even to small grocery stores.

Purpose and Goals of the company

The mission of the company is “Leverage scale and scope to maintain an effective and efficient organization, delivering unparalleled distribution reach in fast moving consumer goods across Saudi Arabia". The purpose and goal of the Binzagr Company is to become the most cost effective, highly efficient and effective in product distribution to the consumers.

External factors that impact the Company

Following are 4 ...