Developing Online Sales Through E-commerce - An Entrepreneurship Project

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Contents

SITUATION ANALYSIS1

Internal Environment of the Company1

External Environment of the Company4

Porter's Five Forces Analysis of the Company6

5C's Analysis of the Company8

MISSION AND VISION STATEMENT10

Mission Statement10

Vision Statement10

BUSINESS PLAN12

Executive Summary12

Services and Products13

Competitive Difference14

Literature of Sales15

Fulfilment15

Technology16

Support and Service16

Market Analysis Summary17

E-Commerce in India18

Competition in E-Commerce19

Potential Issues of Competition20

Entrepreneurial Management22

Research on Indian Marketplace for Electronics Items24

Winner-Take-All Market System26

Utilizing Power Curves to Measure Dynamics of Industry28

Entrepreneurial Features in E-Commerce29

Electronic Research for Marketplace37

BUSINESS PLAN39

E-commerce Business Model39

Marketing, Sales and Promotion41

Customer Approach and Structure of Sales42

Pull Strategy43

Information and Distribution Structure44

Financial Plan45

Projected Cash Flow46

Projected Profit and Loss46

GAP ANALYSIS49

Purpose of the Gap Analysis49

Authority49

Web Services52

Help Desk56

RECOMMENDATIONS58

REFERENCES62

SITUATION ANALYSIS

Internal Environment of the Company

Strengths

The company deals with installing and replacing new technology computers and hardware in Government Organizations, IT companies and Universities. For company, the profits for the 4 months to June 2011 were in the excess of several Indian rupees. These profits of the company in India signify the growth of around 29% (Hudgins, 2003). For the last year, it has gained its initial position in the Indian electronic industry. The company had gained this position in a better way as compared to its competitors like SAUMIL COMPUTERS, SaiYash Technologies Pvt. Ltd etc. The brand of this company is the best reliable and renowned brands of computer among its competitors.

The company cuts out the supplier and retailer directly to the consumers. The company makes use of Customer Relationship Management and Information Technology approaches in order to gather data regarding its loyal customers. Therefore clients select a common model of PC and then add upgrades and items until the computer is provided according to the individual specifications of clients (Emma, 1998, p.87)

New IT infrastructure is provided to clients by analyzing their existing IT infrastructure, then the outdated technologies in the desired area is replaced by some new technologies and hardware by this company. The components of the hardware of PCs are always made by the supplier, not by this company (Cochran, 1981, p.50). This company makes use of comparatively cheap labour force for the purpose of assembling PCs. Their clients are provided by the facility of keeping track of their delivery by contacting the department of customer service found in India. There is a proper team that replaces the existing infrastructure with the new one, which is the basic strength of this company. The individual customers are provided with the new hardware by the help of courier. The company has the total control on its supply chain operations (Creswell, 1994, p.89).

Weaknesses

The company has got a huge variety of components and products from several suppliers form various countries. There is rare recall of products that might cause the company some form of embracement. In the year 2011, the company had to recall 2 million adapters of laptop because of the fear that they might be overheated, resulting in fires or electronic shocks (Ahuja, 2000, p.425).

The company replaces the exiting IT infrastructures at places; it does not manufacture these components and computer ...