DIGITAL ASSET MANAGEMENT

Digital Asset Management



Digital Asset Management

Introduction

Content management is the process that facilitates the creation and update of content. It is addressed, in a broad sense, to provide the appropriate content, to the right person and at the right time, minimizing the cost turn of that process. Content management can be understood within the discipline of knowledge management, defined as the set of organizational practices for the identification, creation, representation, storage and distribution of knowledge, in order to promote reuse and the organizational learning. In turn, within the discipline of content management is of special interest branch dedicated to the management of digital content. In this area, we talk about digital asset management.

Discussion

The business involves online picture and media library, which focuses on B2B, but intends to expand its B2C business, as well. The business strategy incorporates selling online content that generates significant portion of its revenue from rights sales to content. Furthermore, the content that the business offers includes images, audio and video. B2B is the primary source of revenue for the business. The online media operates by partnering with content suppliers, who provide media content to the business. The business aims to increase revenues through effective use of the digital assets, increase market share, integrate operations that will reduce costs and improve efficiency, enhance customer experience of the website, and fast mode of payments. In addition, the business also aims to achieve sustainability by increasing revenues from £4 million per year to £10 million. On the other hand, there is also a need to increase presence in the international market, as the business is highly profitable.

Swot Analysis

The business is in a better position to accomplish its objectives pertaining to DAM. One of the strengths of the business is collection. Therefore, the business can widen the use of collections. The business can also make use of the opportunity of renewing audience engagement, which can help in imporving quality of service. Furthermore, the company utlize its content management capability along with effective documentation to preserve digital assets on the website. ICT planning and strategy can help the business in making decisions, which are revenue drive.

Content Management Systems

The content management systems (CMS, Content Management Systems) software are tools for creating, managing and publishing content, facilitating their upgrade, especially on websites, to wean the data from the presentation layer of the same. In general, it is based on the use of a database that meets the location records contained in a central repository (Grace 2005, Pp. 372-385). Workflow systems usually incorporate designating responsible for each task of managing the content lifecycle: creation, approval, publication, which can incorporate also a search engine that allows retrieval of content based on certain metadata (Moon 2006, Pp. 124-155).

Document Management Systems

The document management systems or DMSs (Document Management Systems) are concerned with managing the creation and flow of documents through a central repository and a workflow according to certain rules (Porter 2001, Pp. 194-215). The approach focuses on a DMS storage and subsequent retrieval of electronic ...