EBAY

The Customer Advocacy at eBay

The Customer Advocacy at eBay

Introduction

Established in the year 1995, EBay can be considered to be mongst the famous companies of the United States of Americs. It was established by Pierre Omidyar, an Iranian computer programmer. Pierre Omidyar uploaded his personal website, Auction Web. These developments are from the time when the Internet and World Wide Web were not known well. Later, after the year 1996, internet users increased rapidly in number from about 50 thousand to approximately one million people. By that time, people had started taking interest in the internet and many were participating in internet shopping.

Customer advocacy is the core strategy of the organization that has been enabling it to grasp and retain a substantial target market. Since its inception, eBay has considered customer advocacy as the significant contributor of their brand essence as customer satisfaction is the crucial factor adding value to the brand. Due to the fact that Ebay perfectly executes customer advocacy, it has a huge online customer base. The success of eBay resulted in increased usage of the website for the purpose of advertising products by businesses. As the interent users increased in number, eBay could easily reach its customers.

Discussion

The customer advocacy is the strategy that has been a part of eBay since its inception. The management and decision makers of eBay have strived hard to maintain this strategy as it is crucial for retaining the customers. Customer advocacy is the strategy through which has been increasing the customer satisfaction level of their target market (Baines, Fill, Page, 2011, 80). In addition, there are a lot of things that are at the stake to maintain the customer advocacy by the organization. The establishment of eBay mainly aided the many people who could not find sufficient time out of their ...