Effectiveness of Social Media for CSR Communication

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Summary of Literature Review

Corporate Social Responsibility (CSR)

Over the few years, the companies have tried to discover the ways that may help them in increasing their number of customers. Organizations are developing their strategies in order to increase their customers in a targeted market. In this scenario, the organizations are intensely focusing on the associating their brands with the causes of charity (Lampe, et.al., 2007, pp. 438-439). In simple terms, this is referred as the corporate social responsibility (CSR) campaigns. These campaigns significantly help the organizations in enhancing and improving their reputation in the targeted market, while increasing the number of brand consumers (Lampe, et.al., 2007, pp. 438-439).

Social Media

Social media is referred as the affective and innovative way of communication among different people. Social media may significantly help the people in exchanging, sharing and creating ideas in the virtual networks or communities (Jeong, 2011, pp. 55-57). The social media may include twitter, facebook, WhatsApp etc. (Jeong, 2011, pp. 55-57).

Corporate Social Responsibility (CSR) Campaigns

The corporate Social Responsibility (CSR) campaigns are referred as the promise of any organization or business for the corporation to bring betterment in the well being of the community. This betterment can be brought within the communities by the business's charity activities and denotations of corporate sources. These CSR campaigns may also improve the organization's relationship with their stake holders as well as with their customers (Anonymous, 2011, p.n.d.).

Kinds of CSR Campaigns

The kinds of CSR (corporate social responsibility) campaigns may include

Cause-Related Marketing (CRM)

Corporate Sponsorship (CS)

Cause Related Marketing (CRM)

Cause Related Marketing (CRM) is referred as the commercial action through which charities and businesses forms a joint venture with each other. This may help them in marketing a service, product or an image in order to get their mutual benefit (Stelzner, 2012, pp. 33-34). CRM is considered as the marketing tool that may help the organizations or businesses in addressing the social issues of the community, by providing funding and resources (Stelzner, 2012, pp. 33-34).

Corporate Sponsorship (CS)

CS (corporate sponsorship) is considered as another important kind of CSR campaign. CS is a kind of advertising in which organizations invests their money in order to be connected with certain charity or donation events (Anonymous, 2011, p.n.d.).

CSR Campaigns through Social Media

It is observed that, in the last few years, the users of social media have increased to the large extent. In this scenario, ...