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Over the past decade, the use of the Internet has experienced explosive growth in Morocco. In 2000, the country still had only 23 million Internet users, to $ 384 million in 2009. Morocco consumers are turning increasingly to sales channels online make their purchases. In recent years, the average annual online transactions has risen over 100%. And it is expected that the trend will continue, mainly because the online payment systems and security are constantly being improved. In addition to buying online, the Morocco Internet is also much more active in online discussions. This trend of the Internet Word of Mouth (IWOM - the "mouth" Internet) is growing rapidly in Morocco. About half of consumers (56.3%) recognize hear for the first time a brand via the IWOM, while 58.7% of them said they had decided to make a purchase following the IWOM. Even after the purchase, 47.5% of Internet users are active online to share their experience with the product and follow other experiences by word of mouth. Finally, 58% of Morocco Internet users agree that sites Assessment, blogs and other forums influence their buying behaviour, only cons 19% of U.S. Internet users. "It is therefore important that companies are for Morocco consumers found on the Internet. Especially as regards the IWOM, online buzz, insofar as it can start but also break a brand. For example, 44% of Customers will have a poorer perception of your product after reading a negative opinion somewhere. By keeping informed of user preferences and by responding with proper in the discussions, the companies can directly reach the consumer of Morocco and help improve the image of their brand.
Table of Content
CHAPTER 1: INTRODUCTION AND RATIONALE1
Aims and objectives2
CHAPTER 2: LITERATURE REVIEW3
Understanding the consumer: the online shopping experience4
Environment in Morocco for business5
CHAPTER 3: METHODOLOGY8
Project Plan: The Gantt chart11
CHAPTER 4: DISCUSSION12
Motivations and behaviors in the online consumer experience12
Contribution of flow experiences online consumer14
Preparing and shipping orders15
Return Merchandise Policy16
CHAPTER 5: CONCLUSION17
The loyalty of a customer has to be earned17
CHAPTER 1: INTRODUCTION AND RATIONALE
The good news for company is that Morocco consumers want to see sellers of products and services become more active online. The global reach of the Internet has prompted many retailers to sell their products online whether large or small entrepreneurs working at home. It does not, however, simply to add your web page a photo of your product to begin ...