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Ethics and Social Responsibility of McDonald's

Introduction

Corporate Social Responsibility is a form of self-regulation within a corporate environment and has gradually been integrated into the business model most organizations. Policy functions of Corporate Social Responsibility incorporate mechanisms that are self-regulating, administered by business monitors, and make sure that compliance is active along the lines of law, policies, standards of ethics and the international norms.

Corporate Social Responsibility encourages a positive impact on the activities of the company on the environment, takes responsibility for the actions of the business, consumers, community, employees, stakeholders and everyone else present externally who as an interest or connection to the company.

McDonald's is one such company that abides by strong concepts of Corporate Social Responsibility and a similarly strong code of ethics. They face a substantial number of issues throughout their process of selling products. These conflicts can arise from the farm where the animals used for their products are kept, to the selling of the product to marketing the product. However, they do not manage these issues on their. Conflicts are resolved through working alongside with suppliers and owners of independent franchisees. Conflicts are also resolved by the employees at McDonald's who are committed to delivering quality products to consumers. The purpose of this paper is to utilize general sources, and those aimed directly at McDonald's, to describe how the organization deals with ethics and Corporate Social Responsibility.

Discussion

McDonald's seeks to understand the problem, sets priorities and then strives to work as per the priorities in order to minimize, or diminish, the identified problem. The decisions made by the management of McDonald's are in accordance to the organization's core values and their actions are reflective of just that. They place the customer experience and customer satisfaction above all else, primarily because they realize that the organization's existence and growth is dependent solely on these two factors.

McDonald's sets high standards and conducts their business accordingly. A brief glimpse at the Global Sustainability Report (2011) reveals the organization's commitment to its customers and to the environment. Franchises in Brazil have effectively reached energy costs that resemble the numbers seen prior to 2007; truly giving the competition a run for their money (McDonald's 2011 Global Sustainability Scorecard, 2011, pp. 7). The annual report is proof that the organization is committed to growing in accordance with the environment and in accordance with the requirements of their consumers. Additionally, one can acknowledge the organization's commitment to their customers by analyzing the quality standards maintained by franchises all around the world. Customer's best interests are always kept in mind and it can be seen in how McDonald's prepares and serves their food (Schneider et al, 2003).

McDonald's would not be what it is today had it not been for the hard work their employees put in every day; making sure their customers walk out satisfied with the service and the quality of food. The staff at a McDonald's franchise is trained and groomed into becoming leaders. ...