ETHICS IN ADVERTISING

Ethics in Advertising

Ethics in Advertising

Is the Advertisement Industry intrinsically unethical? Why?

With the advent of modern tools and technology in the 21st century, the Advertising Industry has undergone a radical change - a change which, along with the upside, has its own downside as well.

In my opinion, “Ethics” and “Advertising” have become antonyms to each other. Since the modern private corporations work for-profit, and the primary aim of advertising is to lure the customer into buying a product or availing a certain service, advertising has been progressing beyond its previously established standards. The concept of “selling” has been redefined ...