Evaluation of Success Factors in MNE's : Case Study of Vodafone and NTT DoCoMo

By

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

ABSTRACT

The study is about the evaluation of success factors for MNE's in the era of globalizations. The study also highlights the market expansion for the MNE's. The two firms that are being considered in this study are Vodafone and NTT DoCoMo. The methodology that is used in this study is mix methodology. The secondary data was collected from the annual reports of the companies, whereas the primary data was collected by conducting a survey questionnaire. The total no. of respondents is 30 and they are the resident of United Kingdom. The respondents were asked about their perception regarding globalization and market expansion. The globalisation becomes more and more frequent, whether to globalise is no longer an issue. Instead, how to successfully globalise is the key topic for today. The trend towards a global single market is inevitable and unstoppable which brings the importance of globalisation.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background1

Introduction2

Theoretical Framework3

Wireless industry4

Vodafone5

NTTDoCoMo8

Aims and objectives of the study10

Research questions11

CHAPTER 2: LITERATURE REVIEW12

Telecommunication and globalization13

Universal and private investment14

Global operators16

Global customers16

Business expansion17

CHAPTER 3: METHODOLOGY20

Introduction20

Research design20

Sampling and data collection21

Informed Consent21

Validity22

Confidentiality22

CHAPTER 4: FINDINGS AND DISCUSSION23

Descriptive statistics23

Findings from the literature sources26

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS34

Globalization and business expansion in developing countries: a new perspective34

Possibilities for business expansions35

Recommendations37

REFERENCES39

APPENDICES44

Questionnaire44

CHAPTER 1: INTRODUCTION

Background

In the past 25 years, telecommunications has come a long way from an industry with predictable linear behaviour, another sector tremendously complex, multifactor and unpredictable. Much of this complexity comes from phenomenon of globalization of economic activity and social change technology that drives it (Cohen 2005, 89- 120). We're talking about 1978, a time when all countries in the world operated monopolies offering a very limited range of services, focusing on fixed networks voice. Traders were barely internationalized, both in the capital, as in operations, with a strong integration with the upstream industry national. The demand for global services by multinational clients was scarce. In 2003, the landscape of the telecommunications sector has become as result of the overwhelming pace with advancing globalization of the sector (Brenkert 2007, 77-98).

The strong competitive telecommunications sector, arising as a result of liberalization process initiated in the mid-nineties, is the result of an agreement multilateral political most of the governments of the world around Agreements of the World Trade Organization (WTO). Analyze the phenomenon of globalization in telecommunications requires consideration several dimensions, among which are those analyzed in this article. The process opening of national markets and results of global ...