Footnotes Shoes Company

Executive Summary

This report has analyzed the start up of shoe business in Thailand, and in order to start footwear business, an introduction of the company is discussed in detail along with its SWOT analysis. The Footnotes was started off with an entrepreneur who started this business as a wholesaler and took it to the new horizons of success by introducing its brand in international market. In order to carry out internal and external analysis of Footnotes, Porter Five Forces model and PESTEL analysis has been done in this report and some of the strategies have been recommended through which company can be able to flourish its business in other parts of the world also.

Table of Contents

EXECUTIVE SUMMARYII

COMPANY DESCRIPTION1

Mission Statement1

Positioning Statement1

SWOT Analysis2

Strengths2

Weaknesses2

Opportunities2

Threats3

INDUSTRY ANALYSIS3

PESTLE Analysis3

Political Factors3

Economical Factors4

Sociological Factor4

Technological Factors4

Legal Factors5

Environmental Factors5

Porter's Five Forces Model6

Competition and Rivalry6

Buyer Power6

Barriers to Entry6

Supplier Power7

Threats of Substitute7

Product & Services7

Target Market7

MARKETING & SALE STRATEGY8

Marketing Mix8

Product8

Price8

Place9

Promotion9

Sales and Marketing Strategies9

COMPETITION10

MANAGEMENT11

OPERATIONS12

Sales Forecast of Footnotes13

RECOMMENDATIONS13

REFERENCES15

Footnotes Shoe Company

Company Description

Footnotes Shoe Company is in operations since 1999, the company has revolutionized the footwear styles with comfort over and over again through its continuous product innovations. The traditional long standing of styles still server as the foundation for the company to create such designs with style and comfort that are wide and more diverse as compare to its competitors. The company provides wide range of products from party wear to career wear that goes on to casual wear as well for men and women. The management has firm believe on working together and achieving goals collectively. The stakeholders of the company include employees, customers and management itself. The company, Footnote is located in India. It has its main stores in major cities of the country that includes; Mumbai, Delhi, Ahmedabad, Lucknow etc.

The company has employed over 2000 employees till now and has planned to move in international markets-Thailand. Footnotes, is an environmental friendly company which is also socially responsible. All the designs introduced by the Footnotes are copyrighted under the Indian legal authorities.

Mission Statement

“To become global leader in providing footwear with ample range of styles with quality and comfort”

Positioning Statement

“Feel comfort in style”

SWOT Analysis

Strengths

Footnotes Shoe Company has a competitive advantage of occupancy rate.

Adequate organizational structure and style of management, with skilled and dedicated workforce.

substantial quantity of products in affordable prices

Good working projection for their employees;

Proper standardization of manufacturing processes and product sales.

Innovations in designs with style and comfort

Weaknesses

Limited web marketing

Less marketing campaigns

Opportunities

Technological techniques in bringing continuous innovations in footwear designs.

Growing International markets

High number of suppliers round giving the possibility of a wide range to choose their products

Threats

Global and local competitors

Easy imitation of designs

Industry Analysis

PESTLE Analysis

Political Factors

Thailand is politically stable country, attracting most of the businesses and serving the path for their international presence. Governmental regulations has provided platform for entrepreneurs to invest. However, the government of Thailand is currently conducting a preliminary study on the feasibility of allocating an area in the New Territories for boosting the textile industry. For the legislations of employment, the government promotes retailers to ...