GLOBAL CORPORATE STRATEGY

Global Corporate Strategy

[Name of the Student]

[Name of the institute]

Table of Contents

Executive summary1

Introduction2

Core competence2

Example3

Dynamic capability3

Example3

Competitive advantage3

Example4

Competencies and Dynamic Capabilities used by Air France-KLM4

Strategic Alliance (SA's)6

Advantages of strategic alliance6

Mergers & Acquisitions M&A6

Merger & Acquisition in Globalized Airline Industry7

Impact of Strategic Alliances and M&A in Air-France-KLM's profitability7

Corporate profitability- corporate responsibility paradox9

Global food retailer's CSR objectives9

Corporate responsibility objectives of Air France KLM10

Conclusion11

References12

Executive Summary

Globalization is rapidly changing the working environment and the needs and demands of the customers are also changing rapidly. In has become exceptionally crucial for the organizations to focus on their global corporate strategies in order to meet the expectations of the emerging trends in the dynamic globalized economy. Core competencies are the crucial strengths f the organization that they used in order to enhance the profitability of the business. Moreover, the organizations need to burnish their dynamic capabilities in order to anticipate the emerging trends of the highly saturated markets as well as to proactively cater the demands of the customers. It has become exceptionally crucial for the organizations to gain and attain the competitive advantage in order to lead the market. In order to meet the ever increasing demands of the customer, the trend of strategic alliances as well as mergers and acquisitions is getting common in the competitive market environment. These days, big organizations are merging their resources and competencies in order to enhance their collective competitive advantage to lead the market. In addition to it, the concept of corporate social responsibility is getting sharper in the context of globalized dynamic markets such as air line industry of the United Kingdom. All the stakeholders of the organizations exert pressure on the organization to act more socially responsible. Moreover, the organizations are pursuing corporate social responsibility in order r to enhance the profitability of the business.

Global Corporate Strategy

Introduction

The aim of the paper is to discuss the business strategy of the world's safest air line organization, Air France KLM. The paper extricates the concept of core competencies, dynamic capabilities as well as competitive advantage in the context of globalized dynamic market of Global Sir Line Industry. Moreover, the paper has intention to discuss how the Air France KLM integrates its core competencies as well as dynamic capabilities in its business strategies in order to sustain its competitive advantage in order t compete the rivals in the highly competitive market of air line industry. In addition to it, the paper elucidates the concept of Strategic alliance as well as mergers and acquisitions. The paper discusses how the Air France and KLM decided to merger their business activities in order to enhance their competitiveness. Moreover, the paper discusses the acquisitions and strategic alliances of the organization to highlight their impact on the profitability of Air France KLM. Further, the paper highlights the concept of corporate social responsibility in the context of global corporate strategy. The paper discusses the corporate strategies of Global food retailers as well as Air France KLM regarding the corporate profitability and corporate social responsibility.

Core competence

Core competencies are the ...