Hipster Marketing Myth

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Hipster Marketing Myth

Hipster Marketing Myth


Hipsters are rebels, and they are innovative and above all, they never stop fighting if their past dreams of success are at stake. They understand that hard work is universal because no matter what profession you have chosen (is the same whether it is a job you hate or a job you like), without compromise, without a dream to be able to get it will ever come to fruition. The core focus of this paper is to discuss that the concept of hipster in the context of marketing is just a myth.


Hipster could not be achieved easily in the current competitive business environment. The following are the most important factors that support the fact that hipster is just a marketing myth and nothing else. We all know and have accepted, even those who think that capitalism is not the solution that the market is in the early twenty-first century, an essential device of economic life and the Chinese example has reminded us. So until we are able to replace it-and the emergence of the concept and the reality of a plural economy seem to open the way for it, or transform it radically, than it is to limit its effect to trade with place in the economic area, preventing them from invading other areas of society (O'Shaughnessy, 2002). It is important to prevent the market economy that inevitably leads to market society and with it, the total commercialization of all processes and human activities. All merchandise, from the most sophisticated technology products to the bodies of the living, including humans, through our most intimate feelings, are all sold and bought in the social market. The reaction to this situation begins to manifest in the emergence of a number of resistance movements, the most notable expression takes alter globalism the various platforms and game.

Of all the acts of resistance, the most urgent and imperative corresponds to the world of culture, for being the most severely assaulted by commercial skullduggery in oligopoly context, globalized and also subject to the logic of mass media culture. To say culture is to go for the autonomy of the creator, the diversity of content, the multiplicity of actors, by the radical innovation. How can all this be reconciled with the prevailing practices in the current market culture? Because the issue is not that the books, sculptures, films, musical productions, TV programs are bought and sold, beating those who are more successful and condemning others to the absence, the point is that today only matter and that economic success is prepared and produced, regardless of the value no longer works, but the preference of the public, as they are constructed through a concerted strategy of polarizing the offer around a very limited number product-no artistic works today, but market products, marketing-objects, concentrating on them massive publicity and make available an aggressive distribution system led not by cultural specialists but experts in business ...