Hospitality Management

By



ACKNOWLEDGEMENT

I am very grateful to God who has given me the grace to start this course and end it successfully. I would like to thank my family, who worked really hard and stood by me all the way. God bless my family who gave me full support and encouraged me. I would like to thank my supervisor, for her patience and support. Finally to my friends and all who have made the completion of this project a success, thank you and God bless you.

DECLARATION

I declare that the work in this dissertation was carried out by me. The project is my own original work and has not been submitted elsewhere in fulfilment of the requirements of this or any other award.

SIGNED: ............................................................. DATE: ..........................

ABSTRACT

The major purpose of this dissertation was to investigate the tourist behavior towards the booking of four star hotel rooms in London. There was a need to assess the useful sources related to tourist industry in UK and their overall behavior in the entire country. The statistics were collected of the past several years that indicated positive results of the tourism industry in UK. It was seen that there are several variables which have a positive impact on the tourism industry in UK. However, there is a need to further invest in this industry in order to serve the large number of tourists who frequently visit this country. Therefore, these were the major issues related to research study that was discussed in detail.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

1.1 Overview of the topic1

1.2 Statement of the Problem3

1.3 Research Objectives3

1.4 Significance of the Study3

CHAPTER 2: LITERATURE REVIEW5

2.1 Background of the Hotel Industry5

2.2 Sustainable Initiatives and the Hotel Industry7

2.3 Major Factors for Sustainability in Tourism12

2.4 CSR and Hospitality Industry13

2.5 The role of Government in Tourism Industry15

2.6 The role of motivation theories in Tourism Industry19

2.7 Various factors related to tourism21

2.8 The impact of London Olympics for Tourism Industry23

2.9 The role of marketing in tourism26

CHAPTER 3: METHODOLOGY28

3.1 Overview of Research Methodology28

3.2 Qualitative Analysis28

3.3 Quantitative Analysis29

3.4 Theoretical model29

3.6 Research Instrument30

3.7 Limitations of the Study30

CHAPTER 4: DISCUSSION AND ANALYSIS31

4.1 Overview of the Results31

4.2 Statistics of the UK tourism industry33

4.3 Overall Evaluation of the UK Tourism Industry36

CHAPTER 5: CONCLUSION37

5.1 Overview of the whole dissertation37

5.2 Limitations of the Research38

5.3 Recommendations for the Study38

REFERENCES39

APPENDIX42

CHAPTER 1: INTRODUCTION

1.1 Overview of the topic

London is one of the most visited cities in the world. In terms of international visitor numbers it is comparable with some Far East destinations such as Hong Kong and Singapore but significantly outperforms other European cities. In 2010 the capital received more international visitor spend than the remainder of the UK regions put together and visitor volumes in London rose whilst falling in the remainder of England, Wales and Scotland. Nevertheless, the number of jobs supported by tourism in the capital remains around 7 per cent beneath its pre-recession peak. The capital dominates Britain's most visited tourist attractions with some sites such as the British Museum attracting more than five million visits ...