HOSPITALITY MANAGEMENT

Marketing Management-Tourism

Market Management in Tourism

Introduction

Hospitality management deals with the corporate behavior and treatment towards the customers. This management leaves a vast and crucial impact on the customers. Customer's expectations and demand for the hospitality management varies on the basis of nature of the firm, its location and price value benefit which customer perceive.

Tourism refers to activities that an individual goes through while he is travelling and staying at places for either leisure, business or other purposes. It gives them an opportunity to experience an unusual environment. Tourism is indeed a very competitive industry and a business needs to adapt to customers' changing preferences and needs with the passage of time on continuous basis. This will help business in remaining competitive in the market and business will be successful in fulfilling customer's desires and satisfaction. The main areas of tourism are safety, enjoyment and quality service.

Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customer's satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourists needs a place to stay while their traveling to different areas. For this there is an increasing trend of hotels being built for the purpose (Gray, 2006, pp.24).

Purpose of Paper

The purpose of this paper is to study and evaluate critically the service level of tourism provided by the tourism business Millennium & Copthorne Hotels plc, that works towards providing quality services to the tourists, maintaining the environmental friendly operations in order to adapt a eco friendly image in the economy. This paper aims at evaluating the external factors that effect the operations and growth of Millineum and Copthrone Hotels and how the hotel group has been dealing with those factors in order to achieve sustainable growth.

Background of the company

Over 100 hotels around the world are owned and run by the dynamic hospitality of Millennium & Copthorne hotels plc with the commitment towards its customers to maintain exclusive standards of corporate governance. This is done through continuous updates of business provided to the customers to keep them informed of what is happening and how the business is being managed.

This company deals with hotels that primarily give away a five star and deluxe environment in beautiful and exotic locations in main cities and around business hubs. Customer facilities are the core elements of hospitality management. Millennium & Copthorne hotels plc has placed deep stress upon the importance of customer services and facilities for a successful turnover throughout the operational phase.This delivery of hospitality and leisure service needs a deal of human interaction and this contact is the selling point for Millennium & Copthorne hotels plc, it has shown great progress in dealing with its customers needs and also has applied the strategy of technological substitution with the growth of business to cut down the chances of mistakes at serving its customers. This has given Millennium & Copthorne hotels plc a more exclusive touch to its ...